Tag: media
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Animated Web Banner Format
advertising campaigns in general. Creatively, there are so many options, each with pros and cons, and there’s never any sort of guarantee that you’re going to grab your audience’s attention. The good news is that there’s only one format you need to worry about now, and that’s HTML5. It’s flexible, compatible with all devices, and…
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Web Ads What Works
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based…
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Targeting People: The Legal Kind
From inventors, to investors, marketing exerts to graphic designers a common thread is the need to understand the target audience. For a website no matter the purpose is greatly influenced by who is expected to use it. As designers creating content that appeals to the target audience is essential, before even creating such an appeal,…
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Copyrights and Fonts
Font refers to many characteristics of not only a specific typeface, but qualities such as pitch, size, and spacing. Bodoni is a popular style of typeface but has many font due to varying qualities such as bolding, italicized, and varying sizes. Fonts are considered creative/intellectual property therefore can be subject to copyright laws. In the…
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Spot Colors
Spot colors refer to the the pure colors that are not created from screen or dot. Referring to 18 unaltered colors, this is the foundation for further combining for a wider variety of colors.
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Web Safe Colors
Browser Safe colors refers to he 216 solid, non- dithered and is the same no matter computer monitors that can use 8- bit colors. The 216 consistently are displayed no matter the screen.
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RGB and CMYK Color Modes
Color, the very fabric of the visual world around us. The human eye has the ability to see over 7 million different colors, and it is only fitting that the media that are used to communicate our ideas has a variety of color possibilities. The most widely used color mode are RGB and CMYK. Each…
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DPI in Photoshop
hotoshop among its hundreds of abilities, it can be difficult to navigate. One of the most basic elements when creating a project in this powerful Adobe software is understanding DPI. DPI an acronym for dots per inch is crucial for creating content. DPI relates to the sharpness displayed on a computer monitor and printed work.…
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Camera Settings: The Basics
When taking pictures with most DSLRs on manual to get a picture with optimal quality familiarity with ISO, Aperture and Shutter speed is necessary. All differing, these setting effect a picture’s exposure. Getting a picture that displays the subject is of course key, but so is the exposure to get a good quality image of…
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So many File types, Where to start?
As most multimedia enthusiast and the average computer user will notice when saving a variety of types of media is the variety of file types. With the endless acronyms and abbreviation novice users may get lost in the extensive computer jargon. A short guide through the name and use of the most popular file types…
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The Right to Copy
As in most countries the rule of law places a foundation for order. Even in the whimsical world of creativity the structure of law still finds its place. In the case of creative and intellectual content, Copyright laws serve as a protective shield that defends the rights of the author.
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Career Paths of Multimedia Designing
With the ability to use multiple mediums of design to create a diverse range of content, multimedia designers find themselves in an interesting area in the job field. This allows them to have the option of working in their strongest area and integrating this into their jobs.
Kwolanne 